“The organizations that do the best in this environment according to my colleague Barlow Mann are those that are “near, dear, and clear.” If you are “near” your donors, take advantage by seeing as many people in person as you can. To be “dear” work on how you benefit those you serve and give opportunities for the to personally “invest” in your mission. Finally, make sure it is “clear” why you need the funds. That is easier to do once you are “near” and “dear.”—Barlow Mann (via thinktapp)
